Touchstone Research, Inc. vs TRC Insights
Company details
Description
Touchstone Research is a tech-driven, full-service market research partner with 35+ years of experience helping leading brands make confident, decision-ready choices. We operate as an embedded extension of your team across qualitative, quantitative, UX, and community methodologie
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in pricing research, message and feature prioritization, conjoint analysis, brand equity research, satisfaction & loyalty and online communities.
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Type of company
Qualitative Research
Quantitative Research
Full Service
Data & Analytics
Full Service
Quantitative Research
Top benefits
Youth, Gen Z & Family Experts
In-House Recruitment & Vetting
Proprietary Research Tech
SOC 2 cert & COPPA compliant
Global Research, 60+ Markets
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
New Haven, Connecticut, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Full Service Market Research
Insight Communities (MROC)
Recruiting for Focus Groups
Market Research with Children
Market Research with Teenagers & Youth
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
Images
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Recognition
Recommended by Clients [2026]
Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]