Voice of Customer Research (VOC Research) vs P&K Research

Voice of Customer Research (VOC Research)
Voice of Customer Research (VOC Research)

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P&K Research
P&K Research

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Company details

Description

Voice of Customer Research (VOC Research) provides competitive intelligence services to help you win more business and retain more customers.


We specialize in professional, pre-scheduled and unbiased conversations with the key decision-makers at your customers, prospects and inte

For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve

Type of company

  • Qualitative Consultant

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Professional Approach

  • Personal Touch

  • Value / ROI

  • Actionable Results

  • B2B VOC Interviews

  • Proven Expertise

  • Customized Solutions

  • Diverse Facilities

  • Commitment to Quality

  • Innovative Approach

Location

Southern Pines, North Carolina, United States

Chicago, Illinois, United States

Market Research Specialties

  • B2B Research Market & Competitive Intelligence

  • Full Service Quantitative Market Research

  • Telephone Interviewing

  • Customer Satisfaction Research

  • Customer Loyalty Research

  • Consumer Market Research

  • Sensory Research

  • Legal Claims Substantiation Research

  • Product Optimization Research

  • Home Use Tests

Images

Voice of Customer Research (VOC Research)

P&K Research

Santa Ana Testing Room

P&K Research

Chicago Qual Kitchen

P&K Research