itracks vs iMotions
Company details
Description
itracks is a qualitative data collection software platform offering a comprehensive technology solution for qualitative researchers. Our main offerings include itracks Realtime for focus groups and interviews, and itracks Board for discussion boards and communities. We're trusted by market resear
iMotions is on a mission to humanize technology by providing complete insight into human emotion, cognition, and visual attention. Founded to bridge the gap between human behavior and digital technology, iMotions merged with Affectiva in 2025 combining iMotions’ world-leading biosensor platform w
Type of company
Qualitative Research
Support Services
Software & Technology
Software & Technology
Qualitative Research
Data & Analytics
Top benefits
Stakeholder Engagement
End-to-end Solution
Private & Secure
Built for Researchers
AI-enabled Qualitative Analysis
Ethical AI-based approach
Robust & diverse database
100K+ videos tested
Normative benchmarks
Seamless integration
Location
Saskatoon, Saskatchewan, Canada
Boston, Massachusetts, United States
Market Research Specialties
Mobile Ethnography
Mobile Qualitative Research
Online Bulletin Boards
Online Focus Groups
Online In-Depth & One-on-One Interviews
Facial Coding & Analysis
Advertising Effectiveness Research
Emotional Measurement
Movies / Streaming / TV Market Research
Neuromarketing
Features and attributes
Demo recording
Сredentials
Ratings & Testimonials
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