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John Gerzema

CEO

The Harris Poll

John Gerzema is CEO of The Harris Poll, a leading public opinion, market research, corporate, brand and reputation strategy firm and a pioneer in the use of data to identify social change and help leaders and organizations anticipate and adapt to new trends and demands. A New York Times bestselling author, pollster, strategist, speaker, and consultant, his books are on the bestseller and critics ‘best-of lists of The New York Times, WSJ, Washington Post, Bloomberg, and FAST COMPANY. A widely- published expert on culture, society and social change, John was named among the “Top Management Articles of the Decade” by Strategy & Business and his TED talks are widely viewed. John is a board member and past-Nat'l Chairman of The National Kidney Foundation, strategic advisor to Girl Up, University of The People, and Distinguished Fellow with The Athena Center for Leadership at Barnard. John is among “The Top 100 Thought Leaders in Trustworthy Business” and “Must-Follow Marketing Minds on Twitter” by Forbes. John' has presented his research models and polls at The Milken Institute Global Conference, The World Economic Forum and at conferences all over the world. He designed w/ he Wharton School for U.S. News & World Report “Best Countries” rankings and gender inequality research with Unilever as well as 'The Milken Institute Listening Project'. In 2015, John was named to The Medill Hall of Achievement at Northwestern’s Medill School of Journalism. His latest book with Pulitzer-Prize winner Michael D’Antonio explores the rise of feminine values in leadership, policy, and innovation. Tom Peters says, “The Athena Doctrine is a powerful book. Extraordinary research. Great storytelling. A message both timely and of monumental importance.”

Sessions

Sep 23

1:00 PM - 1:30 PM EDT

Who Wins When AI Makes the Choice? The New Rules of Consumer & Brand Discovery

Also speaking

Sam Kraus photo

Senior Director, Research and Strategy, HarrisQuest

Speaker

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