Pui-Tien Man

Head of Growth and Innovation

Simpson Carpenter

Pui-Tien Man brings 16+ years’ experience across brand strategy, foresight, and research innovation, designing and delivering impactful research programmes for major international brands. Her background spans quant-led trend forecasting, co-creation, and immersive qualitative practice, giving her a strong perspective on how new methods can help researchers better understand people, behaviour and decision-making. In her role as Head of Growth and Innovation at Simpson Carpenter, Pui-Tien works at the intersection of insight and technology, working with Simpson Carpenter’s sector specialists and developers to design 'human-first' solutions that combine established research methodologies with new, technology-enabled approaches that help organisations turn emerging change into clear strategic opportunities.