Rhiannon Price

Senior Director

Simpson Carpenter

Rhiannon has been a qualitative specialist for over twenty years. Working across the globe - in person and digital – she has a passion for understanding cultural nuance and weaving insight into strategy that is both global and local. For the last ten years, she has been committed to developing best practise in how to socialise insight within client organisations and has sought to expand how we all think about insight delivery. But above all, she is dedicated to throwing out the dusty market research rules of years gone by to ensure the methodologies we use are truly fit for purpose and capitalising on cultural shifts happening in the consumer world. And given the cultural significance of AI, she is fascinated with the role it has to play in making us all more human and what this means for MRX.