Hennieke Potman

Global Insights Lead

Accell Group

Global Consumer & Market Insight professional with an MA in Media from University College London and University of Amsterdam. Passionate about making the complex easy to understand and being the voice of the consumer at the decision-making table. A proven track record of translating market research into actionable business recommendations and influencing key strategic decisions. Skilled in Market Research, Coaching, Retail, FMCG, Strategy and Marketing. All-round Global Consumer and Market Insights professional at Flora Food Group, PVH, G-Star RAW and IKEA. In depth experience with qualitative and quantitative insights projects, impacting both strategic and tactical decision-making. Particularly skilled at connecting the dots between all pieces of insight and sharing the knowledge in a simple and impactful way. Experience with international on-stage presentations on brand health, marketing impact, and category understanding. And facilitating global cross-function retail expansion workshops and coaching others in the field generating insights.

Sessions

Jun 24

1:30 PM - 1:55 PM GMT+2

Purple Stage

Brand Strategy

Insight Activation

Leadership

Stakeholder Alignment

What Clients Want

Back, by popular demand! This panel of clients is an unfiltered conversation about what it takes to build partnerships that last. Expect candid views on client challenges, trust, and what you can do differently to show up as genuine strategic partners, not just another outreach in the inbox.

This session will leave you with practical, honest takeaways straight from the people whose opinion matters most.

Key Takeaways:

1. Hear directly from end-clients on how they find and start relationships with a new partner.

2. Understand client challenges and how you can support them.

3. Leave with strategies to stand out from the competition.

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