Justyna Baber

Consultant

IKEA

Justyna Baber is an independent insight and innovation consultant who has spent more than fifteen years helping companies turn evidence into decisions. Ten of those years were inside IKEA, where she drove strategic consumer and market insight through a range of qualitative and quantitative projects. She helped build the company's foresighting capability and founded the IKEA Innovation Community, a network of 400+ professionals spanning the value chain. She also brought outside thinking into the room through partnerships and expert networks, including IKEA Future of Urban Mobility Advisory Community. Today she helps teams build research muscle and make their work land inside their organisations.

Sessions

Jun 24

1:30 PM - 1:55 PM GMT+2

Purple Stage

Corey Zinser

Panel

Brand Strategy

Insight Activation

Leadership

Stakeholder Alignment

What Clients Want

Back, by popular demand! This panel of clients is an unfiltered conversation about what it takes to build partnerships that last. Expect candid views on client challenges, trust, and what you can do differently to show up as genuine strategic partners, not just another outreach in the inbox.  This session will leave you with practical, honest takeaways straight from the people whose opinion matters most. Key Takeaways: 1. Hear directly from end-clients on how they find and start relationships with a new partner. 2. Understand client challenges and how you can support them. 3. Leave with strategies to stand out from the competition.

Also speaking

Lucy Davison

CEO & Founder, Keen as Mustard Marketing

Moderator

Rachel Smith

Head of Insights, Pentland Brands Limited

Panelist

Hennieke Potman

Global Insights Lead, Accell Group

Panelist