Justyna Baber

Consultant

IKEA

Justyna Baber is an independent insight and innovation consultant who has spent more than fifteen years helping companies turn evidence into decisions. Ten of those years were inside IKEA, where she drove strategic consumer and market insight through a range of qualitative and quantitative projects. She helped build the company's foresighting capability and founded the IKEA Innovation Community, a network of 400+ professionals spanning the value chain. She also brought outside thinking into the room through partnerships and expert networks, including IKEA Future of Urban Mobility Advisory Community. Today she helps teams build research muscle and make their work land inside their organisations.