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Rachel Smith

Head of Insights

Pentland Brands Limited

Rachel is Head of Insights at Pentland Brands, the family-owned company behind sports and outdoor brands including Speedo, Berghaus and Canterbury. With over 12 years’ experience spanning market intelligence, brand strategy, and data analytics, she now leads the Insights function at Pentland, driving consumer-centricity across the organisation, and connecting insight to commercial growth.

Sessions

Jun 24

1:30 PM - 1:55 PM GMT+2

Purple Stage

Brand Strategy

Insight Activation

Leadership

Stakeholder Alignment

What Clients Want

Back, by popular demand! This panel of clients is an unfiltered conversation about what it takes to build partnerships that last. Expect candid views on client challenges, trust, and what you can do differently to show up as genuine strategic partners, not just another outreach in the inbox. 

This session will leave you with practical, honest takeaways straight from the people whose opinion matters most.

Key Takeaways:

1. Hear directly from end-clients on how they find and start relationships with a new partner.

2. Understand client challenges and how you can support them.

3. Leave with strategies to stand out from the competition.

Also speaking

Lucy Davison photo

CEO & Founder, Keen as Mustard Marketing

Moderator

Justyna Baber photo

Consultant, IKEA

Panelist

Hennieke Potman photo

Global Insights Lead, Accell Group

Panelist

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

Get in touch