Lucy Davison

CEO & Founder

Keen as Mustard Marketing

Lucy Davison FMRS is an award-winning strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data, research and insight. Working with insight teams from global companies such as Coca-Cola, Adobe, Bic, and Purina, KaM gets long-term impact for their work. It also helps agencies like System1, Hotspex and InsightsNow raise awareness. Lucy has built Keen as Mustard as the leading global marketing agency within data and insights. With a background in both journalism and design, Lucy started working in market research in 2000 as global marketing director of Research International. Lucy was elected to the Council (Board) of ESOMAR in 2018 and again in 2025. She is a sought-after presenter and keynote speaker.