Announcing the 2026 Insight Innovation Competition Finalists at IIEX North America
New ideas in research often start with small teams rethinking how insights are collected, analyzed, and applied. When those ideas reach the right audience, they have the potential to reshape how the industry works.
That’s exactly what Greenbook’s Insight Innovation Competition is designed to do.
We’re now announcing the five finalists for the 2026 Insight Innovation Competition at IIEX North America, presented in partnership with ACKWEST Group.
The competing companies will soon take the stage in front of a live audience of insights leaders, practitioners, and buyers to demonstrate how their solutions are shaping the future of the industry.
The 2026 Finalists at IIEX North America
This year’s finalists reflect a clear shift in how insights work is evolving: faster timelines, more predictive capabilities, and a stronger connection between data and decision-making. Each has been selected for its ability to solve real challenges teams are facing today.
Panoplai is redefining how teams work with data by building predictive digital twins and synthetic datasets grounded in real quantitative inputs. By combining structured data with unstructured sources like social content and transcripts, their platform creates continuously learning audience models that can be queried and pressure-tested in real time. The result is a move away from static reporting toward dynamic decision support that evolves as new data is introduced.
BluePill AI develops AI-powered consumer twins that allow brands to predict how people will respond to concepts, packaging, and messaging in minutes instead of weeks. Built on real behavioral data and validated against human research, these models deliver strong directional accuracy. Teams can test earlier, understand what’s driving outcomes, and focus traditional research where it has the most impact.
N-Infinite is an ML-driven data augmentation platform designed to expand and enhance existing research datasets. Using a proprietary multi-layer algorithm, it amplifies survey data across formats, including structured responses, open-ended verbatims, and visual inputs. The result is more scalable, flexible data that supports both traditional research and emerging use cases like training digital twin models.
AddMaple brings together data from across the research ecosystem, from surveys and trackers to reviews, forums, and support logs, and turns it into interactive, visually explorable insights. Its statistical engine surfaces key relationships, runs driver analysis and clustering, and codes qualitative data into themes and sentiment. Teams can move from raw data to clear, evidence-backed answers the same day, ready to share and act on.
Nichefire helps organizations identify emerging cultural trends before they reach the mainstream. By analyzing large volumes of unstructured data, its platform detects early signals, models their trajectory, and translates them into actionable insights. Used by global brands like Walmart, Nestlé, and Kraft Heinz, it enables teams to anticipate shifts in consumer behavior and make more forward-looking decisions.
What Happens Next
Finalists will present their solutions live on April 29, 2026, during day one of IIEX North America in Washington, D.C. They’ll be evaluated by a panel of industry judges, and attendees will have the opportunity to vote for the Audience Favorite, recognizing the solution that resonates most with the live audience.
🔗 Get your ticket for IIEX North America to watch the finalists pitch live and cast your vote for the Audience Favorite.
🔗 Apply to compete at IIEX Europe or IIEX West 2026 and put your solution in front of the global insights community.
🔗 Sign up for updates to be notified when applications open for the 2027 Insight Innovation Competition at IIEX North America.
About the Insight Innovation Competition
Since 2013, Greenbook’s Insight Innovation Competition has created a space for early-stage companies, emerging technologies, and new methodologies to gain visibility within the global insights community.
As part of the Insight Innovation Exchange (IIEX) conference series, the competition connects innovators directly with decision-makers who are actively looking for better ways to work. It’s where new ideas are introduced, questioned, and often are the start of the industry’s emerging best practices.