Attending a conference should be more than a calendar item, it should change how you work.

For professionals in insights, research, analytics, and related fields, IIEX North America does exactly that. It brings together practitioners and thinkers who are shaping the future of the industry, whether through new methods, real-world case studies, or deeper conversations about what’s next.

Here’s why many attendees choose IIEX North America and why they keep coming back.

Networking That Matters

A key motivation for registration this year was the opportunity to connect with others in the field. IIEX North America structures the experience so conversations can happen naturally on the floor, in breakout sessions, and at social events without forcing them. Attendees consistently describe being able to choose who they want to meet and how they want to engage, rather than relying on chance.

Sessions Designed for Practical Gain

Breakout sessions are where many attendees find the richest takeaways. 30% said breakout sessions were their most valuable experience.

With more than 130 sessions spanning tools, methods, case studies, and strategy, IIEX North America is designed to help you:

• Understand what’s actually working
  
  

• See how others solve problems you might be facing
  
  

• Walk away with ideas you can test immediately
  
  

Unlike traditional conference keynotes that focus on big ideas, breakouts prioritize applicability and honest discussion.

Keynotes That Provide Context

Keynotes at IIEX North America do more than inspire, they help place current trends in context. This year’s discussions explored topics such as:

• The evolving role of AI in research
  
  

• How emotional understanding is reshaping insight strategy
  
  

• Integrating cross-disciplinary thinking into research workflows
  
  

These talks give audiences a 50,000-foot view that helps them make sense of the details they’ll explore later in breakouts.

Topics That Defined IIEX North America 2025

Across sessions and conversations, several themes stood out:

• AI with a Human Focus: Rather than treating AI as a buzzword, speakers emphasized how AI can deepen human understanding, particularly in qualitative, behavioral, and emotional data.
• Emotion as Advantage: Insights that resonate emotionally are increasingly recognized for driving business impact, not just academic interest.
• Adaptation and Agility: Teams are building processes that adapt rapidly while maintaining rigor, a balance that many professionals said was a core challenge in their organizations.
• Breaking Down Silos: Ideas that blended research, behavioral science, analytics, and marketing were among the most talked-about scenarios in which collaboration isn’t optional but essential.
• Data Ethics and Trust: With AI in focus, ethical considerations around data collection, interpretation, and use were central to the conversation.

IIEX North America continues to be a place where the insights community comes together to learn from one another, challenge assumptions, and explore what’s next grounded in real work, not theory.

For professionals looking to stay relevant, informed, and connected in a rapidly changing industry, IIEX North America offers the space to reflect, learn, and move forward with clarity.

Ready to join the conversation? Secure your place at IIEX North America.