Afshin Mohamadi

Partner

Quadrant Strategies

Afshin is a Partner at Quadrant, where he leads a team helping premier companies navigate their biggest decisions, oversees firm-wide growth initiatives, and spearheads innovation. He has been at the forefront of integrating AI into research, helping create multiple new products that deliver essential insights faster. As a senior strategist, Afshin advises corporate leaders as they manage their brands, bring products to market, and develop messages that cut through the noise. His counsel is rooted in deep experience with both the art and science of communications. Prior to joining Quadrant Strategies, Afshin refined his expertise in scientific, data-driven brand communications at Penn Schoen Berland and Kelton Global, where he led the communications research team. Before that, he spent nearly a decade mastering the art of political communications as a Communications Director in both the U.S. Senate and House of Representatives. Afshin graduated from the University of Michigan with a degree in Political Science and has an M.A. in Political Management from George Washington University. He is based in Washington, DC.

Sessions

Apr 30

2:55 PM - 3:15 PM EDT

Blue Stage

AI & Research Workflows

CPG/Food & Beverage

AI Adoption is Table Stakes: ResTech ROI the Real Standard

You’re likely already paying for AI & research technology, but how do you define what you’re actually getting back from the investments? This session takes a candid look at how leading teams move past experimentation, simplify bloated tech stacks, & improve ROI across speed, quality, utilization, & outcomes—while making smarter operating decisions in the face of tight budgets & rising expectations
Key Takeaways:
1. How leading teams define and measure ROI when AI and research tech become table stakes
2. Ways to drive real adoption without slowing teams down or forcing change that doesn’t stick
3. How to handle budget, timeline, and ROI pressure while delivering faster, quality insights

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