Alexandrine de Montera is Chief Product Officer & ISO Quality Officer at Full Circle Research, where she oversees data quality initiatives, global panel strategy, strategic partnerships, and the company’s continued ISO 20252 certification. Recently named The Marketing Research and Insights Excellence Awards’ Outstanding Executive, Alexandrine also serves as Board Chair of CIRQ (Certification Institute for Research Quality), where she advocates for ISO standards in research quality, and Chair of the Insights Association’s Council for Data Integrity, contributing to initiatives that uphold ethical and reliable data practices.
Sessions
Apr 29
4:20 PM - 4:40 PM EDT
Green Stage
Data Quality
Fighting Bionic Respondents: How AI Undermines Data Integrity
Behavioral fraud is now the fastest-growing threat to data quality, and it’s beating bots. Fraudsters mimic real respondents, use AI-generated open ends and evade traditional IP, device and geo checks. In this session, examine a real-world case study and learn how behavioral analytics expose what technical defenses miss, especially for hard-to-reach, high-value audiences like Opinion Elites. Key Takeaways: 1. Spot the difference between technical fraud and behavioral deception. 2. Learn how behavioral signals can strengthen your supplier evaluation criteria. 3. Discover how AI can help (and hinder) behavioral fraud detection.
