Corrie Hunt, PhD, is a partner at Hart Research and a social psychologist with 14 years of experience in public opinion and market research. She leads large-scale qualitative and quantitative studies across technology, philanthropy, and advocacy, translating complex human behavior into actionable insights for senior decision makers. Corrie is recognized for integrating advanced analytics with mixed-method approaches to inform strategy and communications. Her work has shaped national campaigns and guided organizations on education, emerging technologies, and issue-based advocacy. She is based in Seattle.
Sessions
Apr 29
4:20 PM - 4:40 PM EDT
Green Stage
Data Quality
Fighting Bionic Respondents: How AI Undermines Data Integrity
Behavioral fraud is now the fastest-growing threat to data quality, and it’s beating bots. Fraudsters mimic real respondents, use AI-generated open ends and evade traditional IP, device and geo checks. In this session, examine a real-world case study and learn how behavioral analytics expose what technical defenses miss, especially for hard-to-reach, high-value audiences like Opinion Elites. Key Takeaways: 1. Spot the difference between technical fraud and behavioral deception. 2. Learn how behavioral signals can strengthen your supplier evaluation criteria. 3. Discover how AI can help (and hinder) behavioral fraud detection.
Also speaking
Alexandrine de Montera
Chief Product Officer & ISO Quality Officer, Full Circle Research
