Allie Zack is the qualitative insights lead at Material, an intelligent growth company helping brands use customer understanding to compete and win. With 15+ years of experience spanning strategy and insights, she leads Material's qualitative research practice, focused on turning customer understanding into decisions that drive growth. She's been at the forefront of integrating AI moderation into qualitative practice, exploring what becomes possible when you pair the speed of AI with the judgment of humans.
Sessions
Apr 29
2:50 PM - 3:10 PM EDT
Green Stage
AI & Research Workflows
Research Technology (ResTech)
The New Research Stack Isn't Just New Tools
AI solved fast, scalable research, but humans bring nuance and judgement that are core to insight. Outset is joined by customer, Material+, to share real case studies on what happens when you stop asking "AI or humans?" and start building systems where both do what they do best. Key Takeaways: 1. AI vs. humans is the wrong frame. The real question is who does what — and when. 2. Human judgment isn't the last step anymore. It belongs at every stage. 3. AI made insight abundant. The differentiator now is judgment.
