Allie Zack

VP, Qualitative Insights Business Leader

Material

Allie Zack is the qualitative insights lead at Material, an intelligent growth company helping brands use customer understanding to compete and win. With 15+ years of experience spanning strategy and insights, she leads Material's qualitative research practice, focused on turning customer understanding into decisions that drive growth. She's been at the forefront of integrating AI moderation into qualitative practice, exploring what becomes possible when you pair the speed of AI with the judgment of humans.