Bonnie Janzen

President

Decision Analyst

Bonnie brings over 20 years of dynamic leadership and expertise to empower Fortune 500 companies across a wide range of industries, including automotive, retail, CPG, healthcare, and non-profits. Driven by a passion for data, evidenced by her BS in Statistics from Oklahoma State University, and a commitment to understanding deep consumer motivations, she equips clients with the insights needed for strategic success. Her comprehensive consulting solutions, encompassing strategic planning, segmentation, and new product launches, result in significant business growth. As a dedicated speaker, author, and mentor, she champions the advancement of the insights and research community.