Bonnie brings over 20 years of dynamic leadership and expertise to empower Fortune 500 companies across a wide range of industries, including automotive, retail, CPG, healthcare, and non-profits. Driven by a passion for data, evidenced by her BS in Statistics from Oklahoma State University, and a commitment to understanding deep consumer motivations, she equips clients with the insights needed for strategic success. Her comprehensive consulting solutions, encompassing strategic planning, segmentation, and new product launches, result in significant business growth. As a dedicated speaker, author, and mentor, she champions the advancement of the insights and research community.
Sessions
Apr 29
5:10 PM - 5:30 PM EDT
Green Stage
Consumer Behavior
CPG/Food & Beverage
Innovation & Product Development
Unlocking the Ready-To-Drink Consumer: From Home Habits to Innovation
The Ready-To-Drink beverage category is a crowded space, and consumers are rewriting the rules for the different functional and emotional roles these beverages play in their daily lives. To truly understand consumers’ RTD beverage habits, preferences, needs, and offer innovative solutions, brands require a research methodology that is as dynamic as the consumers themselves.
Want to replicate this success? This presentation outlines a proven framework for decoding these shifting behaviors. By blending innovation with targeted consumer research including qualitative in-home ethnographies with robust quantitative concept evaluation we provide a blueprint for success. Attendees will walk away with actionable strategies to unlock deep insights and connect with today’s RTD drinker on a meaningful level.
Also speaking
Angela Smith
Director of Consumer & Market Insights, Talking Rain
