Brent Lightfoot

SVP, Research, Measurement & Insights

iHeartMedia

Brent Lightfoot is the Senior Vice President of Research, Measurement & Insights at iHeartMedia, where he leads a team delivering actionable insights for clients in various industries, focusing on campaign metrics and innovative attribution solutions. With prior experience at Allant, Rentrak, and Nielsen Media Research, he holds a BA in Telecommunications from Michigan State University and actively contributes to the MRC committees for radio and digital.