Brent Lightfoot is the Senior Vice President of Research, Measurement & Insights at iHeartMedia, where he leads a team delivering actionable insights for clients in various industries, focusing on campaign metrics and innovative attribution solutions. With prior experience at Allant, Rentrak, and Nielsen Media Research, he holds a BA in Telecommunications from Michigan State University and actively contributes to the MRC committees for radio and digital.
Sessions
Apr 30
2:55 PM - 3:15 PM EDT
Yellow Stage
Chris Hauck
Data Analytics & Visualization
Media
Marketing & Advertising
New Signals, New Standards: The Future of Measured Media
