Brent Lightfoot is the Senior Vice President of Research, Measurement & Insights at iHeartMedia, where he leads a team delivering actionable insights for clients in various industries, focusing on campaign metrics and innovative attribution solutions. With prior experience at Allant, Rentrak, and Nielsen Media Research, he holds a BA in Telecommunications from Michigan State University and actively contributes to the MRC committees for radio and digital.
Sessions
Apr 30
2:55 PM - 3:15 PM EDT
Yellow Stage
Data Analytics & Visualization
Media
Marketing & Advertising
New Signals, New Standards: The Future of Measured Media
Measurement determines what gets valued, optimized, and scaled. In this session, Jim Ballas from Magellan AI and Brent Lightfoot from iHeartMedia show how new measurement signals are bringing audio into parity with display, CTV, and digital video. Learn how the latest attribution innovations let buyers evaluate podcasts, streaming, and broadcast radio using the same standards across the media mix. Key Takeaways: 1. Understand how modern attribution puts audio on equal footing with digital 2. Explore how podcasts, streaming, and radio are now measurable side by side 3. Gain insight into how better standards unlock audio's true impact
