Jim Ballas is General Manager, Measurement at Magellan AI, the premier podcast competitive intelligence and measurement platform. Since joining Magellan AI in 2022, Jim has been instrumental in launching and expanding the company’s measurement and attribution efforts, with a particular focus on multi-channel measurement as a growth catalyst across the audio industry. With over fifteen years in media and podcasting, Jim previously held key roles, including CTO and VP of Operations at PodcastOne, where he played a pivotal role in shaping technology, revenue operations, and the adoption of programmatic advertising.
Sessions
Apr 30
2:55 PM - 3:15 PM EDT
Yellow Stage
Data Analytics & Visualization
Media
Marketing & Advertising
New Signals, New Standards: The Future of Measured Media
Measurement determines what gets valued, optimized, and scaled. In this session, Jim Ballas from Magellan AI and Brent Lightfoot from iHeartMedia show how new measurement signals are bringing audio into parity with display, CTV, and digital video. Learn how the latest attribution innovations let buyers evaluate podcasts, streaming, and broadcast radio using the same standards across the media mix. Key Takeaways: 1. Understand how modern attribution puts audio on equal footing with digital 2. Explore how podcasts, streaming, and radio are now measurable side by side 3. Gain insight into how better standards unlock audio's true impact
