Bruce currently is the founder and CEO of Swytchback, a leader in mobile consumer insights, and previously has held a number of senior executive and founder positions including as CEO of Plastic Jungle, Fundsflow, and Amelio Solar, SVP International and Business Development of Blackhawk Network, CEO of Soliloquy Learning, and EVP of ZapMe. Bruce began his career practicing law at Wilson, Sonsini, Goodrich & Rosati. He remains an active venture investor and sits on the boards of several innovative AI, payments and e-commerce companies, including Travel Stride, Vive, 12 Digit Media, Stockpile, Wonder, and Zenference as well as Waterford Institute, a non-profit educational technology innovator.
Sessions
Apr 29
4:20 PM - 4:40 PM EDT
Qualtrics Market Research Stage
Consumer Behavior
CPG/Food & Beverage
Innovation & Product Development
How Crunchy Hydration Found a Hit Flavor with MaxDiff + TURF
When Crunchy Hydration CEO and Founder Megan Riggs was urged to change flavors, can designs, and benefit claims just months after a major redesign, she hesitated. Using Swytchback’s mobile visual surveys, she gained fast, reliable consumer proof – identifying a new flavor that quickly became a bestseller and design updates that reshaped the brand’s trajectory and future growth. Key Takeaways: 1. Learn how brands of any size can access affordable, actionable insights 2. Understand how visual surveys better validate creative decisions with speed and confidence. 3. Apply a rapid insight-to-action process to accelerate product success.
