Megan Riggs

Founder & CEO

Crunchy Hydration

After graduating from the University of Virginia and working in Los Angeles, Megan Riggs began struggling with anxiety and bouts of depression. Western medicine didn’t quite resonate with her, so she explored natural remedies. This journey eventually led her to Thailand, where she reconnected with fresh, simple living and the power of holistic healing. Upon returning to the East Coast, she was fueled by a renewed passion for health and wellness. That’s when Crunchy was born - to help others bring self-care into their daily lives in a fun, refreshing way. Crunchy Hydration is redefining mental wellness through sparkling water. Crunchy combines clean hydration with proven stress-relieving compounds that support calm, focus, and mood without sugar, calories, or artificial sweeteners.

Sessions

Apr 29

4:20 PM - 4:40 PM EDT

Qualtrics Market Research Stage

Consumer Behavior

CPG/Food & Beverage

Innovation & Product Development

How Crunchy Hydration Found a Hit Flavor with MaxDiff + TURF

When Crunchy Hydration CEO and Founder Megan Riggs was urged to change flavors, can designs, and benefit claims just months after a major redesign, she hesitated. Using Swytchback’s mobile visual surveys, she gained fast, reliable consumer proof – identifying a new flavor that quickly became a bestseller and design updates that reshaped the brand’s trajectory and future growth.
Key Takeaways:
1. Learn how brands of any size can access affordable, actionable insights
2. Understand how visual surveys better validate creative decisions with speed and confidence.
3. Apply a rapid insight-to-action process to accelerate product success.

Also speaking

Bruce Bower

Founder & CEO, Swytchback

Speaker