Camille DeSantis

Managing Director, US Lead, Health Brand Development

Edelman

Camille serves as Managing Director and U.S. Lead of Health Brand Development at Edelman, based in New York. She rejoined Edelman after founding two successful ventures: Guard Dog Brand Development, an internationally award-winning corporate identity development firm, and SIGNAVA, a strategic and market research consultancy. As a seasoned veteran in the health industry, Camille is a pioneer in archetypal brand strategy, leveraging her proprietary methodologies to build highly successful health brands across global and domestic markets. Her expertise spans corporate brand identity strategy and positioning, narrative development, customer and patient experience planning, integrated communications, and reputation management. Over her career, she has contributed to the success of numerous health-related businesses, including start-ups, global enterprises, health systems, and not-for-profit organizations. Her accomplishments have earned her recognition as one of PharmaVoice’s 100 Most Inspiring People in the Life Sciences Industry and the recipient of awards such as the Healthcare Businesswomen’s Association Luminary Award, the Rising Star Award, and the Spirit of Edelman award. Her work has also garnered numerous accolades, including Hermes, Marcom, Davey, and Rx Club awards for branding excellence.

Sessions

Apr 30

2:05 PM - 2:25 PM EDT

Red Stage

AI & Research Workflows

CPG/Food & Beverage

Innovation & Product Development

Synthetic Data

Building a Hybrid Research Stack to Keep Humans at the Core

In today’s crowded “better-for-you” beverage landscape, innovation often outpaces consumer relevance. This session examines how Edelman, in partnership with Remesh, deployed a rapid, AI-powered research program to identify what truly resonates with health-conscious consumers. The session outlines a structured, four-phase approach that delivered both scale and depth within a compressed timeline.
Key Takeaways:
1. How AI-powered research accelerates decision-making while preserving methodological rigor
2. Why consumer language is essential, showing the need for human-led research vs synthetic personas
3.  A framework for generating agile insights—progressing from discovery to validated claims quickly

Also speaking

Rob Rocco

Managing Director, Market Research, Remesh

Speaker