Rob Rocco is the Executive Vice President of Sales and Professional Services at Remesh, where he leads the company’s sales and delivery functions and contributes significantly to go-to-market strategy. With a focus on delivering impactful client outcomes, Rob oversees both the growth of the sales organization and the operational efficiency and excellence of Remesh’s service delivery teams. Rob brings deep expertise in enterprise sales, strategic partnerships, and professional services, with a proven track record of scaling revenue and strengthening customer relationships. His leadership is instrumental in aligning Remesh’s innovative platform with the evolving needs of insights-driven organizations across industries and geographies.
Sessions
Apr 30
2:05 PM - 2:25 PM EDT
Red Stage
AI & Research Workflows
CPG/Food & Beverage
Innovation & Product Development
Synthetic Data
Building a Hybrid Research Stack to Keep Humans at the Core
In today’s crowded “better-for-you” beverage landscape, innovation often outpaces consumer relevance. This session examines how Edelman, in partnership with Remesh, deployed a rapid, AI-powered research program to identify what truly resonates with health-conscious consumers. The session outlines a structured, four-phase approach that delivered both scale and depth within a compressed timeline. Key Takeaways: 1. How AI-powered research accelerates decision-making while preserving methodological rigor 2. Why consumer language is essential, showing the need for human-led research vs synthetic personas 3. A framework for generating agile insights—progressing from discovery to validated claims quickly
Also speaking
Camille DeSantis
Managing Director, US Lead, Health Brand Development, Edelman
