Rob Rocco

Managing Director, Market Research

Remesh

Rob Rocco is the Executive Vice President of Sales and Professional Services at Remesh, where he leads the company’s sales and delivery functions and contributes significantly to go-to-market strategy. With a focus on delivering impactful client outcomes, Rob oversees both the growth of the sales organization and the operational efficiency and excellence of Remesh’s service delivery teams. Rob brings deep expertise in enterprise sales, strategic partnerships, and professional services, with a proven track record of scaling revenue and strengthening customer relationships. His leadership is instrumental in aligning Remesh’s innovative platform with the evolving needs of insights-driven organizations across industries and geographies.

Sessions

Apr 30

2:05 PM - 2:25 PM EDT

Red Stage

Priscilla McKinney

AI & Research Workflows

CPG/Food & Beverage

Innovation & Product Development

Synthetic Data

Building a Hybrid Research Stack to Keep Humans at the Core

In today’s crowded “better-for-you” beverage landscape, innovation often outpaces consumer relevance. This session examines how Edelman, in partnership with Remesh, deployed a rapid, AI-powered research program to identify what truly resonates with health-conscious consumers. The session outlines a structured, four-phase approach that delivered both scale and depth within a compressed timeline. Key Takeaways: 1. How AI-powered research accelerates decision-making while preserving methodological rigor 2. Why consumer language is essential, showing the need for human-led research vs synthetic personas 3.  A framework for generating agile insights—progressing from discovery to validated claims quickly

Also speaking

Camille DeSantis

Managing Director, US Lead, Health Brand Development, Edelman

Speaker