Char-Lynn Griffiths

Staff Market Researcher

Faire

Char-Lynn Griffiths is one of the first market researchers at Faire, a wholesale marketplace connecting retailers and brands, where she's building foundational research programs centered on a core belief: B2B audiences aren't firmographics—they're humans making decisions driven by psychology, emotion, and real needs. She leads with empathy and storytelling, translating data into actionable insights grounded in human behavior. Previously at Mailchimp, she shaped their AI strategy and led research behind multiple award-winning campaigns by understanding what customers truly felt and needed. With 15+ years pioneering research for Fortune 500 companies and tech leaders, Char-Lynn specializes in revealing the human stories behind business decisions—turning data into narratives that drive meaningful impact.