Heather McKinney

Group Director

Talk Shoppe

Heather McKinney is an insights leader with over 15 years of experience decoding consumer behavior. She serves as Group Director at Talk Shoppe, where she leads the Quantitative Research practice and brings analytical rigor together with strategic storytelling to help brands unlock meaningful growth. Previously, she led strategic research at WarnerMedia for TBS, TNT, and HBO Max. Known for her tenacity and curiosity, Heather excels at turning complex human behaviors into clear, actionable insights.