Christopher Brace

Founder & CEO

Story Legacy LLC

Christopher Brace is the Founder & CEO of Story Legacy, a qualitative research partner that uses storytelling to find the deepest “why” for brands. He is deeply committed to helping insights teams make strategic contributions to their brand partners by uncovering the implicit motivations of consumers and shoppers. He has over 30 years of experience across brand management, strategic planning, shopper marketing, insights / research, and management consulting. Christopher brings a strong strategic perspective to building research so it delivers insights that are easily activated.