Sherry Honeyman serves as Georgia-Pacific’s Director of Shopper Knowledge, helping teams better understand how and why shoppers make the choices they do. Over her 25-year career in the CPG industry, she’s worked across category management, shopper insights, shopper marketing, and market research, with a passion for uncovering what drives real behavior. Blending Behavioral Science with shopper insights, Sherry is passionate about translating human behavior into strategies that drive meaningful connection with shoppers.
Sessions
Apr 29
2:25 PM - 2:45 PM EDT
Green Stage
Brand & Growth Strategy
Emotional Engagement
Manufacturing/Durables & Auto
The Science of Inspiration: A New Competitive Advantage
The future of competitive advantage lies in moving from manipulating consumers to inspiring them through emotional resonance. Brands in low emotional-involvement categories often believe inspiration is out of reach. But neuroscience tells us that any brand, in any category, can be inspirational if it knows how to tap into what truly inspires their target audience. Finding that inspiration is the Key Takeaways: 1. The difference between inspiration and manipulation. 2. Why inspiration builds stronger, longer-lasting connections. 3. The four-step thought process consumers follow and where inspiration matters most.
