SVP

PSB Insights

With nearly two decades of experience building resilient brands, Colleen McCauley, SVP at PSB Insights, is a recognized authority on navigating the complex landscape of brand and reputation management. She has partnered with industry giants like McDonald's, athenahealth, PhRMA, and the Veteran's Affairs Department, providing strategic counsel on mitigating reputational risks through insightful, data-driven research. Her work has been instrumental in guiding her clients through complex reputational crises, preserving brand value, and minimizing negative impact.