Cory Sexson

VP, Global Business Development & Innovation

The American Egg Board

Cory is a highly accomplished growth architect and P&L leader with 16 years of experience in a variety of roles that range from B2B to B2C, local to global, and small brands to large brands. Cory has worked in multinational public companies like PepsiCo, Tyson and Kraft-Heinz, and smaller private equity backed companies like Tropicana Brands Group. He is a trusted advisor to the C-Suite and is known for successfully building and motivating teams, as evidenced by track record of delivering high organizational health scores. In 2022, Cory was recognized by Brand Innovators as a top consumer marketer in the Midwest for consistently pushing the boundaries on innovation to drive strong, profitable growth for brands. In addition to this, Cory launched Tropicana Premium Drinks in 2021, a top 10 breakthrough beverage launch according to IRI/Circana.

Sessions

Apr 30

2:05 PM - 2:25 PM EDT

Yellow Stage

Chris Hauck

CPG/Food & Beverage

Innovation & Product Development

Shopper & Retail

If It Didn't Sell, Did the Insight Fail? Understanding the Retailers POV on Innovation

Most CPG innovation is validated through the lens of insights teams—but it succeeds or fails through the reality of retailers. This session reframes innovation through what buyers actually see on the shelf: why so many “proven” ideas don’t translate in-store, how retail evaluates risk, and how insight methodologies can improve when real shoppers must make real choices. Key Takeaways: 1. Understand innovation through the retailer’s eyes—and where insights can make the biggest impact 2. Clarify the insights that retailers value, and how it aligns everyone around one shared truth. 3. Create a roadmap on how to de-risk bold bets and turn disruptive ideas into lasting wins.

Also speaking

Jonathan Tofel

CEO, Mission Field LLC

Speaker