Jonathan Tofel

CEO

Mission Field LLC

Jonathan Tofel is the Founder and CEO of Mission Field, a global innovation, strategy & insights consultancy. Mission Field has 3X made the INC 5000 list and 3X the Financial Times America's Fastest-Growing Companies. For more than two decades, Jonathan has been a CPG entrepreneur at the forefront of innovation in Fortune 500 CPG companies working across more than two dozen categories. Tofel has worked to develop 1000s of unique product ideas. In addition, he has formulated, built and tested more than 400 innovations with retail partners. Author of the CPG innovation books Fire In The Machine, and the forthcoming Spark on the Shelf, his clients have included a who's who of CPGs, including: PepsiCo (Inc. Frito-Lay, Quaker), Clorox, Kraft-Heinz, Tropicana Brands Group, Kellogg's, Mondelez, General Mills, Heineken, Keurig Dr. Pepper and many more.