Dave Anderko

Insights Lead

Hormel

Dave Anderko serves as Consumer Insights Team Lead at Hormel Foods, where he plays a key role in guiding the company’s strategic decisions through consumer insights and media measurement. With 2 decades of experience in marketing research, Dave has worked across both the supplier and client sides of the industry, giving him a well-rounded perspective on how insights drive real business outcomes. He holds an MBA from the University of Wisconsin–Madison and is passionate about leveraging consumer understanding to fuel innovation and build strong, collaborative partnerships with consumers and retail partners.

Sessions

Apr 30

2:05 PM - 2:25 PM EDT

Blue Stage

Behavioral Science

Innovation & Product Development

Food & Beverage

Creating an Active Intelligence System: Hormel’s AI Playbook

Join Hormel’s Dave Anderko and Market Logic’s Joseph Rini for a discussion on how Hormel is reshaping their consumer insights’ function. From interacting with synthetic customer personas to identifying demand space opportunities, this session will offer a look at how Hormel is currently implementing AI that adds real value to their innovation processes for marketers, product teams, and more.
Key Takeaways:
1. Current Hormel use cases for synthetic personas, gen-AI powered research, and more
2. The opportunities and risks to consider when leveraging AI in research workflows
3. How to build and scale new AI tools effectively across business units

Also speaking

Joseph Rini

Director of Product Management, Market Logic Software

Speaker

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