Joseph Rini currently serves as Director of Product Management at Market Logic Software, where he is responsible for driving the commercial and value considerations of the company’s product offerings. Throughout his tenure, Joseph has played a key role in shaping Market Logic’s AI-enabled product suite, working closely with a diverse customer base of enterprise insights leaders to translate emerging AI capabilities into practical, scalable innovation workflows.
Sessions
Apr 30
2:05 PM - 2:25 PM EDT
Blue Stage
Behavioral Science
Innovation & Product Development
Food & Beverage
Creating an Active Intelligence System: Hormel’s AI Playbook
Join Hormel’s Dave Anderko and Market Logic’s Joseph Rini for a discussion on how Hormel is reshaping their consumer insights’ function. From interacting with synthetic customer personas to identifying demand space opportunities, this session will offer a look at how Hormel is currently implementing AI that adds real value to their innovation processes for marketers, product teams, and more. Key Takeaways: 1. Current Hormel use cases for synthetic personas, gen-AI powered research, and more 2. The opportunities and risks to consider when leveraging AI in research workflows 3. How to build and scale new AI tools effectively across business units
