Dave Cobban is the US Partner for Spikes, our tool, Excitement Points is the world’s largest emotional intelligence system for brands: 750,000+ real-world customer experiences, each captured and decoded to show what made someone feel something, and why it mattered commercially. Prior to launching Spikes in the US, Dave spent 13 years at Nike across marketing, innovation and new business development. He was Nike’s 1st Intrapreneur launching Nike Adventure Club – the subscription for kids’ shoes. Prior to Nike, Dave worked in multiple agencies across the globe as a brand strategist. He is widely regarded as a thought leader in relationship-based business, where lifetime value is the key KPI.
Sessions
Apr 30
2:30 PM - 2:50 PM EDT
Red Stage
AI & Research Workflows
CPG/Food & Beverage
Emotional Engagement
What Value Human Emotions for Brands in the Age of AI
Dave, Stan & Stephen will explore the important and enduring role human emotions play for brands. They’ll discuss the latest research tools and techniques that generate the most effective insights into human emotions and what you can do with them. And they will look into the future and reveal their predictions of what’s going to change vs stay constant for researchers in a world dominated by AI Key Takeaways: 1. Deeper understanding of why human emotions matter most for brands 2. Practical research tools and techniques to help uncover insights into human emotions 3. Predictions of changes and constants for researchers of human emotions and so where to focus effort
Also speaking
Stan Sthanunathan
Executive Chairman and CEO, i-Genie.ai
Speaker
Stephen Holmberg
Founder and Managing Director, Insight Accelerator
