Stephen Holmberg is the Founder and Managing Director of Insight Accelerator, a boutique consumer research and strategy consultancy serving leading sports, outdoor, and lifestyle brands. Drawing on nearly two decades at Nike across Brand, Strategy, and Consumer Insights, Stephen helps companies build consumer-centric organizations, integrate research into decision-making, and identify emerging marketplace opportunities. He is also a professor of Consumer Research in the University of Oregon’s Sports Product Management graduate program.
Sessions
Apr 30
2:30 PM - 2:50 PM EDT
Red Stage
AI & Research Workflows
CPG/Food & Beverage
Emotional Engagement
What Value Human Emotions for Brands in the Age of AI
Dave, Stan & Stephen will explore the important and enduring role human emotions play for brands. They’ll discuss the latest research tools and techniques that generate the most effective insights into human emotions and what you can do with them. And they will look into the future and reveal their predictions of what’s going to change vs stay constant for researchers in a world dominated by AI Key Takeaways: 1. Deeper understanding of why human emotions matter most for brands 2. Practical research tools and techniques to help uncover insights into human emotions 3. Predictions of changes and constants for researchers of human emotions and so where to focus effort
