Derrick McLean
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Product Scientist, Market Research COE
Qualtrics
Derrick McLean, Ph.D. is a Product Scientist within the Market Research Center of Excellence at Qualtrics focused on advancing AI for market research. He built the validation procedures for synthetic data to enable faster, more accurate market insights. With a background in behavioral science and quantitative psychology, Derrick applies his expertise in statistics and experimental design to ensure synthetic data reflects real-world consumer behavior, bridging AI innovation and practical market research applications.
Sessions
Choosing Your Synthetic Partner: What to Demand, What to Doubt
Apr 30
10:20 AM - 10:45 AM EDT / 6:20 AM - 6:45 AM
Show Me the Data: Real Results from Three Enterprise Synthetic Pilots
Apr 29
3:50 PM - 4:15 PM EDT / 11:50 AM - 12:15 PM