Derrick McLean

Product Scientist, Market Research COE

Qualtrics

Derrick McLean, Ph.D. is a Product Scientist within the Market Research Center of Excellence at Qualtrics focused on advancing AI for market research. He built the validation procedures for synthetic data to enable faster, more accurate market insights. With a background in behavioral science and quantitative psychology, Derrick applies his expertise in statistics and experimental design to ensure synthetic data reflects real-world consumer behavior, bridging AI innovation and practical market research applications.