Dorothy White

Shopper Insights

McCormick

Dorothy White from the McCormick Shopper Insights team excels at building world-class shopper insights teams at leading organizations and has done so in her current role as well as at Mars Petcare, Kraft Foods, and PepsiCo. Dorothy is a recognized leader in driving category growth through data-driven strategy. Currently focused on the transformative impact of AI-powered tools, Dorothy is redefining the speed-to-insight equation—helping teams unlock faster, more contextual, and actionable consumer understanding.

Sessions

Apr 30

9:30 AM - 9:50 AM EDT

Blue Stage

Consumer Behavior

CPG/Food & Beverage

Shopper & Retail

The Modern Value Equation: Loyalty, Trade-offs, and Trust

In uncertain economic times, brands and retailers face mounting pressure to compete on price — but shoppers tell a more complex story. Drawing on new research from Knit and McCormick & Company, this session unpacks the modern shopper's value equation: what drives loyalty, shapes trade-off decisions, and keeps brands relevant when budgets tighten.
Key Takeaways:
1. Price is table stakes — shoppers define "value" through a layered hierarchy of needs beyond cost.
2. Competing on value doesn't mean just discounting; reliability, quality, and experience win trips.
3. The rise of multi-channel shopping is forcing a broader definition of what "value" means.

Also speaking

Liz Miller

Global Client Director, Knit

Speaker

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