Liz Miller

Global Client Director

Knit

Liz Miller works as Global Client Director at Knit, supporting a group of clients across consumer goods and retail. Liz has worked across a range of insights and research solutions in her career, but shopper insights, retail, and sustainability have remained throughlines. Liz resides in Chicago.

Sessions

Apr 30

9:30 AM - 9:50 AM EDT

Blue Stage

Consumer Behavior

CPG/Food & Beverage

Shopper & Retail

The Modern Value Equation: Loyalty, Trade-offs, and Trust

In uncertain economic times, brands and retailers face mounting pressure to compete on price — but shoppers tell a more complex story. Drawing on new research from Knit and McCormick & Company, this session unpacks the modern shopper's value equation: what drives loyalty, shapes trade-off decisions, and keeps brands relevant when budgets tighten.
Key Takeaways:
1. Price is table stakes — shoppers define "value" through a layered hierarchy of needs beyond cost.
2. Competing on value doesn't mean just discounting; reliability, quality, and experience win trips.
3. The rise of multi-channel shopping is forcing a broader definition of what "value" means.

Also speaking

Dorothy White

Shopper Insights, McCormick

Speaker

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