Ellen Houston

Head of Market Research COE

Qualtrics

Ellen spent her career at the intersection of business, research, and analytics with experience at consulting, media, marketing strategy, and data science firms. She now leads a cross functional team for Qualtrics’ Market Research Center of Excellence, focused on combining the insights from market research and the power of AI to create innovative offerings for her customers. She holds a BS in Business Administration from the University of Illinois, Urbana-Champaign and an MBA from the Kellogg School of Business.