Emily Currie

Head of Market Research Enterprise Services

Qualtrics

Emily serves as the Head of Enterprise Services for Qualtrics Market Research, where she sits at the intersection of human insights and technological transformation. Drawing on a decade of both client-side and agency side experience at major brands PepsiCo, Cars.com and Kantar, Emily has a proven track record of uncovering unmet consumer needs, disrupting categories and scaling research operations to meet the speed of modern business. She successfully balances the rigor of established best practices with a bold vision for the future—leveraging AI and emerging tech to redefine how brands understand and anticipate human behavior.

Sessions

Apr 30

1:35 PM - 2:00 PM EDT

Qualtrics Market Research Stage

Augmented Decision-Making

Leadership & Talent

From Researcher to Decision Architect: Building the Team and Tech for Continuous Intelligence

The project-based research model isn't just slow—it's structurally mismatched to how organizations make decisions. Qualtrics market research COE leaders Ellen Houston and Emily Currie show what it takes to operationalize the shift from research-as-service to research-as-infrastructure. They'll introduce a governance model for deciding what your team should own, partner on, enable, and experiment with—then map it to the technology layer making it real: autonomous agents that handle study design and execution, synthetic capabilities that deliver speed and scale without sacrificing rigor, and a unified platform that consolidates quant and qual across MR, UX, product, and brand research under one roof. You'll leave with a framework for redesigning your operating model and a clear view of the tools entering the market to support it.

Also speaking

Ellen Houston

Head of Market Research COE, Qualtrics

Speaker

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

Get in touch