Frank is founder of SUPRA a marketing consultancy that creates impact through causal neuroscience-based customer insights. He holds an PhD in marketing, is the inventor of Supra Causal AI and Deep Implicit methodology, he presented his research with clients already six times at Esomar world congress and regularily authors books on his work - latest books are Deep Implicit, 10xInsights, Think Causal, and Pricing Intelligence.
Sessions
Apr 30
2:55 PM - 3:15 PM EDT
Green Stage
AI & Research Workflows
Augmented Decision-Making
BEYOND AI - Pioneering The Post-AI Revolution
We report how worlds largest sports association double engagement with a method that multiplies growth impact of AI Key Takeaways: 1. AI only generates growth if you ask the right questions 2. This new standardized scientific process can surface intuitive truth that the subconsciousness alrea 3. A quantitative Causal AI study validated the enormous power this has
Also speaking
Ibrahim Koese
Head of Cross Business & Sportsmarketing, LIDL (ex. DFB)
