Ibrahim Koese

Head of Cross Business & Sportsmarketing

LIDL (ex. DFB)

Dr. Ibrahim Köse is an insights and analytics leader with over 15 years of experience, currently serving as Senior Manager for Business Intelligence at DFB in Frankfurt, Germany. He holds a doctorate from WHU – Otto Beisheim School of Management, where he conducted award-winning research on digital service quality and customer experience. Köse has led high-impact market research roles at Nielsen Sports and REPUCOM, advising global brands on marketing effectiveness and consumer insights.

Sessions

Apr 30

2:55 PM - 3:15 PM EDT

Green Stage

Danielle Gates

AI & Research Workflows

Augmented Decision-Making

BEYOND AI - Pioneering The Post-AI Revolution

We report how worlds largest sports association double engagement with a method that multiplies growth impact of AI Key Takeaways: 1. AI only generates growth if you ask the right questions 2. This new standardized scientific process can surface intuitive truth that the subconsciousness alrea 3. A quantitative Causal AI study validated the enormous power this has

Also speaking

Frank Buckler

CEO & FOUNDER, SUPRA

Speaker