Frank Kelly

Market Research Lead

Virtual Incentives

With over thirty years of experience working with research panels of various types, Frank has a passion for understanding the various elements necessary to successfully manage research panels. As the Market Research Practice Lead at Virtual Incentives, Frank works with a diverse and talented team to design and implement innovative and efficient solutions for engaging respondents via incentive offers. Frank leverages his skills in process improvement, strategy, and market research to create value for our partners and stakeholders. Previously, Frank was the Global Head of Panel Platforms and Systems at Ipsos, where he led the development and optimization of online panel platforms and systems across multiple markets and regions. Frank also held numerous positions at Kantar Profiles, including Global Panel Director and Head of Marketing. During a 13-year career at Nielsen, Frank spent six years as the Global Product Head for Consumer Panel Services. Frank is always eager to learn new things, collaborate with others, and challenge himself to grow as a market research professional.

Sessions

Apr 29

2:00 PM - 2:20 PM EDT

Red Stage

AI in Qual & Quant

Data Quality

Demo: Building Quality Panels for the AI Research Era

Your insights get smarter with every conversation, shouldn't your panel? Join us for a conversation about how AI is transforming not just interviews, but recruitment itself. Explore how open-ended screeners catch nuance that checkboxes miss, why dynamic panelist profiles outperform static info, and how an AI-moderator building rapport over time unlocks insights traditional panels can't touch.
Key Takeaways:
1. Open-ended screeners with LLM evaluation surface better participants that rigid criteria would miss.
2. Panelist profiles should evolve like conversations do, creating richer context after each interview.
3. When the same moderator interviews panelists, it learns context and delivers better conversations.

Also speaking

Zac Baker

CEO and Co-founder, Terac

Speaker