Zac Baker

CEO and Co-founder

Terac

Zac founded Terac to do better customer research more often. After running large-scale user surveys for a previous company, he learned how prevalent fraud was in research as he sacrificed scale for depth. Terac delivers you verified customer insights in hours by conducting AI-moderated voice interviews with the depth of an IDI, but the scale of a survey. Terac is backed by Emergence Capital and loved by UX and insights teams.

Sessions

Apr 29

2:00 PM - 2:20 PM EDT

Red Stage

AI in Qual & Quant

Data Quality

Demo: Building Quality Panels for the AI Research Era

Your insights get smarter with every conversation, shouldn't your panel? Join us for a conversation about how AI is transforming not just interviews, but recruitment itself. Explore how open-ended screeners catch nuance that checkboxes miss, why dynamic panelist profiles outperform static info, and how an AI-moderator building rapport over time unlocks insights traditional panels can't touch.
Key Takeaways:
1. Open-ended screeners with LLM evaluation surface better participants that rigid criteria would miss.
2. Panelist profiles should evolve like conversations do, creating richer context after each interview.
3. When the same moderator interviews panelists, it learns context and delivers better conversations.

Also speaking

Frank Kelly

Market Research Lead, Virtual Incentives

Speaker

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