Zac Baker

CEO and Co-founder

Terac

Zac founded Terac to do better customer research more often. After running large-scale user surveys for a previous company, he learned how prevalent fraud was in research as he sacrificed scale for depth. Terac delivers you verified customer insights in hours by conducting AI-moderated voice interviews with the depth of an IDI, but the scale of a survey. Terac is backed by Emergence Capital and loved by UX and insights teams.