Gary Rozal

Principal Analyst and Data Scientist

Saatva

Dr. Gary Rozal, PhD, is a Principal Analyst and Data Scientist at Saatva, bringing over 30 years of experience in applying statistical methodology to business and marketing. He specializes in Marketing Mix Modeling (MMM) and data mining to help brands maximize the impact of their marketing investments. Gary holds a Ph.D. from Yale University and is a co-author of "The MAP test for multimodality", published in the Journal of Classification. His innovative work also extends to patent-holding inventions in behavioral change technology. Gary remains at the forefront of the industry through several professional certifications and frequent guest lecturing activities.