Gianna is a seasoned insights strategist with a proven track record of transforming research into business impact across diverse industries, including CPG, media, and telecommunications. Prior to joining quantilope, she worked at Ipsos where she focused on both quantitative and qualitative advanced methods to uncover the actionable insights that drive brand success. Gianna is a key leader in developing innovative brand tracking solutions at quantilope, proactively bringing strategic value to her client relationships, exceeding mere data delivery to guide long-term success.
Sessions
Apr 29
4:45 PM - 5:05 PM EDT
Blue Stage
Brand & Growth Strategy
Media
Marketing & Advertising
Beyond the Gold: Why Awareness Isn’t Enough for Saatva’s Olympic Leap
Most brands settle for a spike in awareness after an Olympics investment, Saatva isn’t most brands. Join quantilope and Saatva to see why traditional tracking is only half the story. Explore how CEPs and Mental Availability transformed Saatva’s “Restorative Sleep" objectives into a data-driven blueprint for market share. See how a challenger brand strengthens its positioning and scales with speed. Key Takeaways: 1. Move Beyond Awareness: Learn why traditional tracking is only half the story for major brands. 2. Science of Scale: Master Category Entry Points (CEPs) and Mental Availability to grow market share. 3. The Challenger Blueprint: See how Saatva uses data to strengthen positioning in a fast market.
