Greg Silverman

Global Director, Brand Economics, Analytics, and Research

Interbrand

Greg is the Global Director, Brand Economics. Greg oversees the Economics practice for North America. He and his team publish Interbrand’s annual Best Global Brands Report. He has worked at Interbrand for 15 years. As a practitioner Greg combines primary research, financial analysis, industry data, advertising plans, and business case modeling to give clients insights that gives them confidence to make iconic moves. He has led projects on mergers and acquisitions, brand strategies, product launch, brand architecture, customer experiences, brand valuations, and go-to-market strategy engagements. His clients include AT&T, CAA, Comcast, Madison Dearborn Partners, Netflix, Prudential, Procter and Gamble, Toyota, and Xerox. Greg is also an entrepreneur who developed and sold a software company that creates a digital twin of a market. He is a specialist who successfully turned around a consumer home furnishing franchise organization. Greg has helped launch and manage unique brands in areas such prescription drugs, over the counter drugs, automobiles, fast moving consumer goods, home furnishings, movies and tv shows, subscription services, and industrial products. He hosts a podcast called Road to Revenue. Greg is an author who has written How Customers Behave. He is working on a new book called How Brands Fail.