Haley Kiernan

Insights Manager

Mars Petcare

Haley Kiernan is an Insights Manager at Mars Inc., where she leads the development and application of consumer insights to inform brand strategy and product innovation decisions. Drawing on expertise in both behavioral science and market research, she goes beyond measuring consumer preferences to uncover the psychological drivers that shape real-world decision making. Throughout her career, Haley has held both internal and client-facing roles in behavioral strategy and market research, enabling organizations to better understand, engage, and serve their consumers through insight-driven decision-making. She holds a Master of Behavioral and Decision Sciences from the University of Pennsylvania and a Bachelor of Science in Economics and Psychology from Tulane University.

Sessions

Apr 30

4:00 PM - 4:20 PM EDT

Blue Stage

Brand & Growth Strategy

Leadership & Talent

Turning Insight Into Brand Growth: Learning from 2026 Future List Honorees

Join two of Greenbook’s 2026 Future List Honorees for a conversation on what it really means to be insight-led when it comes to brand growth. As rising leaders on the brand side, they will share how they help their organizations move beyond reporting to uncover opportunity, shape strategy, and make smarter growth decisions. Attendees will hear firsthand how emerging insights leaders turn consumer understanding into greater influence, stronger relevance, and real business impact.
Key Takeaways:
1. Better understand what insight-led brand growth looks like in practice inside brand organizations.
2. Hear how emerging brand-side leaders use insights to influence strategy, uncover opportunity, and drive smarter decisions.
3. Gain fresh perspective on how insights professionals can build greater organizational influence and business impact.

Also speaking

Tucker Mitchell

Sr. Manager, Global Innovation Insights & Strategy Lead, Pernod Ricard

Panelist

Kandice Coltrain

Senior Vice President of Sales, Voxpopme

Moderator

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