Sr. Manager, Global Innovation Insights & Strategy Lead
Pernod Ricard
Tucker Mitchell is the Sr. Manager, Global Innovation Insights & Strategy Lead at Pernod Ricard, where he helps shape the future of some of the world’s most iconic spirits brands. From identifying white space consumer opportunities and demand, to keeping the consumer and business pragmatism at the forefront of disruptive liquid and packaging development, Tucker brings data driven clarity, strategic alignment, and the human-reality to brands like Jameson Irish Whiskey, Absolut Vodka, Kahlúa Coffee Liqueur, and The Glenlivet Single Malt Scotch. Before joining Pernod Ricard, Tucker has built his insights career thus far across both consulting and brand-side roles, including at MaPS/Kantar's Brand Strategy Group, Dunkin’ Brands, and Welch’s in Boston. Across all, he specialized in turning complex human understanding into actionable strategies that drive measurable growth in the food and beverage space.
Sessions
Apr 30
4:00 PM - 4:20 PM EDT
Blue Stage
Brand & Growth Strategy
Leadership & Talent
Turning Insight Into Brand Growth: Learning from 2026 Future List Honorees
Join two of Greenbook’s 2026 Future List Honorees for a conversation on what it really means to be insight-led when it comes to brand growth. As rising leaders on the brand side, they will share how they help their organizations move beyond reporting to uncover opportunity, shape strategy, and make smarter growth decisions. Attendees will hear firsthand how emerging insights leaders turn consumer understanding into greater influence, stronger relevance, and real business impact. Key Takeaways: 1. Better understand what insight-led brand growth looks like in practice inside brand organizations. 2. Hear how emerging brand-side leaders use insights to influence strategy, uncover opportunity, and drive smarter decisions. 3. Gain fresh perspective on how insights professionals can build greater organizational influence and business impact.
