Tucker Mitchell

Sr. Manager, Global Innovation Insights & Strategy Lead

Pernod Ricard

Tucker Mitchell is the Sr. Manager, Global Innovation Insights & Strategy Lead at Pernod Ricard, where he helps shape the future of some of the world’s most iconic spirits brands. From identifying white space consumer opportunities and demand, to keeping the consumer and business pragmatism at the forefront of disruptive liquid and packaging development, Tucker brings data driven clarity, strategic alignment, and the human-reality to brands like Jameson Irish Whiskey, Absolut Vodka, Kahlúa Coffee Liqueur, and The Glenlivet Single Malt Scotch. Before joining Pernod Ricard, Tucker has built his insights career thus far across both consulting and brand-side roles, including at MaPS/Kantar's Brand Strategy Group, Dunkin’ Brands, and Welch’s in Boston. Across all, he specialized in turning complex human understanding into actionable strategies that drive measurable growth in the food and beverage space.