Hilary Borndahl

Founder & CEO

Miix Analytics Inc.

Hilary Borndahl is the Founder and CEO of Miix Analytics Inc., bringing over 20 years of experience in Market Analytics. Before launching her own firm, Hilary held senior roles at global leaders Kantar and Nielsen, where she led high-performing teams and drove significant growth in Advanced Analytics. A recognized expert in Marketing Mix Modeling (MMM) and ROI, Hilary has consulted with more than 150 brands—across both advertisers and agencies—including many in the Fortune 500. Her work has consistently helped organizations unlock data-driven insights to improve marketing effectiveness and business performance.

Sessions

Apr 29

12:20 PM - 12:40 PM EDT

Green Stage

Quantitative Research

Media

Marketing & Advertising

Driving Results: How LIV Golf Tees Up Media Strategy with MMM

Go behind the scenes with Miix Analytics and LIV Golf as they apply marketing mix modeling to optimize media spend, boost ticket sales, and drive viewership across a growing global tour. Join ROI and MMM expert Hilary Borndahl and Luke Postlethwaite, Insight Director at LIV Golf, as they share how advanced analytics are powering smarter decisions in sports marketing. This case study demonstrates the real-world impact of MMM on brand, communications, and event strategy.
Key Takeaways:
1. See how modern MMM can be used to optimize media strategy across channels - beyond just reporting to driving ticket sales and viewership.
2. Learn how to collaborate effectively between brand, insights, and analytics teams to translate data into action.
3. Gain inspiration from a real-world application of advanced analytics in the dynamic world of sports marketing.

Also speaking

Luke Postlethwaite

Insight Director, LIV Golf

Speaker

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