Hilary Borndahl

Founder & CEO

Miix Analytics Inc.

Hilary Borndahl is the Founder and CEO of Miix Analytics Inc., bringing over 20 years of experience in Market Analytics. Before launching her own firm, Hilary held senior roles at global leaders Kantar and Nielsen, where she led high-performing teams and drove significant growth in Advanced Analytics. A recognized expert in Marketing Mix Modeling (MMM) and ROI, Hilary has consulted with more than 150 brands—across both advertisers and agencies—including many in the Fortune 500. Her work has consistently helped organizations unlock data-driven insights to improve marketing effectiveness and business performance.