Luke Postlethwaite

Go behind the scenes with Miix Analytics and LIV Golf as they apply marketing mix modeling to optimize media spend, boost ticket sales, and drive viewership across a growing global tour. Join ROI and MMM expert Hilary Borndahl and Luke Postlethwaite, Insight Director at LIV Golf, as they share how advanced analytics are powering smarter decisions in sports marketing. This case study demonstrates the real-world impact of MMM on brand, communications, and event strategy. Key Takeaways: 1. See how modern MMM can be used to optimize media strategy across channels - beyond just reporting to driving ticket sales and viewership. 2. Learn how to collaborate effectively between brand, insights, and analytics teams to translate data into action. 3. Gain inspiration from a real-world application of advanced analytics in the dynamic world of sports marketing.